Digital marketing for South Dakota businesses
Across 4 South Dakota cities, people make about 2,510 Google searches a month for a plumber, a dentist or a personal injury lawyer, and Sioux Falls accounts for 59% of them. Adwortise works remotely with South Dakota businesses and plans their marketing city by city from this data.
- Search data for 4 South Dakota cities, compared side by side
- Remote team with one dedicated manager and one monthly report
- SEO packages from $500 per month on a six-month term
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- 2,510monthly searches tracked in 4 cities
- 59%of tracked demand is in Sioux Falls
- $66highest legal cost per click: Rapid City
- 1 managerdedicated to your account
Explained
How does Adwortise work with South Dakota businesses?
Adwortise works remotely with South Dakota businesses from its base in Pakistan, so there is no South Dakota office. Plans are made city by city, because demand, competition and click costs differ from one South Dakota city to the next.
South Dakota's economy includes agriculture, financial services, healthcare and tourism. The chart compares monthly searches for three everyday services across 4 South Dakota cities.
Tracked searches · South Dakota
- Sioux Falls1,470
- Rapid City830
- Aberdeen200
- Brookings10
City comparison
Where is local search demand concentrated in South Dakota?
Sioux Falls accounts for 59% of the searches we track across 4 South Dakota cities, and Rapid City for 33%.
Three searches are counted for each city: plumber, dentist and personal injury lawyer. How the data was collected.
| City | Plumber | Dentist | Personal injury lawyer | Lawyer cost per click | Share of tracked searches |
|---|---|---|---|---|---|
| Sioux Falls | 260 | 1,000 | 210 | $32.99 | 59% |
| Rapid City | 40 | 720 | 70 | $65.80 | 33% |
| Aberdeen | 90 | 70 | 40 | — | 8% |
| Brookings | — | 10 | under 10 | — | 0% |
Strategy
What does the data mean for a South Dakota business?
Four findings stand out in the South Dakota figures.
- One market leads: Sioux Falls
- Sioux Falls holds 59% of tracked searches, more than the other 3 cities combined. A statewide plan starts there and adds the smaller cities one at a time.
- Most expensive legal click: Rapid City
- One click on a personal injury lawyer search costs about $66 in Rapid City, against $33 in Sioux Falls. Ad budgets should be set city by city, not for the state as a whole.
- Easiest city to rank in: Aberdeen
- Average ranking difficulty across its searches is 20 out of 100, the lowest of the 3 cities with enough data to compare. Sioux Falls is the hardest at 36.
- Most searched service: dentist
- Across the 4 cities, dentist searches total 1,800 a month, ahead of plumber at 390 and personal injury lawyer at 320.
Services
Which services fit a business that covers South Dakota?
A business that serves more than one South Dakota city needs each location to rank on its own without competing with the others.
- Local SEO. One page and one Google Business Profile for each city the business really serves, starting with Sioux Falls.
- Franchise and multi-location SEO. A shared structure for branches in several South Dakota cities, so that two locations never target the same search.
- Google Ads. Separate campaigns and budgets by city, because the same legal click costs $66 in Rapid City and $33 in Sioux Falls.
- SEO for statewide and online businesses. For companies that sell across South Dakota without a local service area, planned from a topical map of what they sell, not from city names.
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Local market
What is different about marketing in South Dakota?
Sioux Falls in the east and Rapid City in the west are the two markets, about 350 miles apart. The rest of the state is rural and search volumes are low. Aberdeen shares its name with a city in another state, so its figures include some searches meant for that place.
Eastern South Dakota, including Sioux Falls, is on Central Time, and the western half, including Rapid City, is on Mountain Time.
City pages for South Dakota will be added when there is enough distinct data to justify them.
Pricing
How much does marketing for a South Dakota business cost?
SEO packages start at $500 per month for one market, on a six-month minimum term. A business that needs to rank in Rapid City and Aberdeen as well as Sioux Falls needs more pages than a single-market plan covers, and is quoted after a free audit. See pricing.
Frequently asked questions
Is Adwortise based in South Dakota?
No. Adwortise is based in Pakistan and works remotely. Eastern South Dakota, including Sioux Falls, is on Central Time, and the western half, including Rapid City, is on Mountain Time.
Which South Dakota city has the most local search demand?
Of the 4 cities we track, Sioux Falls has the most, with 1,470 monthly searches for a plumber, a dentist and a personal injury lawyer combined. Rapid City is second with 830.
Do I need a separate page for every South Dakota city I serve?
Only for cities where you really work and can say something specific: the services offered there, real jobs and local conditions. Pages that differ only in the city name are treated as doorway pages and can hurt the whole site.
How much does a click cost for a personal injury lawyer in South Dakota?
Estimated costs per click range from $32.99 in Sioux Falls to $65.80 in Rapid City. The median across the 30 cities we track nationally is $98.