Digital marketing for Utah businesses
Across 4 Utah cities, people make about 7,430 Google searches a month for a plumber, a dentist or a personal injury lawyer, and Salt Lake City accounts for 59% of them. Adwortise works remotely with Utah businesses and plans their marketing city by city from this data.
- Search data for 4 Utah cities, compared side by side
- Remote team with one dedicated manager and one monthly report
- SEO packages from $500 per month on a six-month term
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- 7,430monthly searches tracked in 4 cities
- 59%of tracked demand is in Salt Lake City
- $70highest legal cost per click: Ogden
- 1 managerdedicated to your account
Explained
How does Adwortise work with Utah businesses?
Adwortise works remotely with Utah businesses from its base in Pakistan, so there is no Utah office. Plans are made city by city, because demand, competition and click costs differ from one Utah city to the next.
Utah's economy includes technology, financial services, healthcare, mining and outdoor tourism. The chart compares monthly searches for three everyday services across 4 Utah cities.
Tracked searches · Utah
- Salt Lake City4,390
- St. George1,090
- Ogden1,010
- Provo940
City comparison
Where is local search demand concentrated in Utah?
Salt Lake City accounts for 59% of the searches we track across 4 Utah cities, and St. George for 15%.
Three searches are counted for each city: plumber, dentist and personal injury lawyer. How the data was collected.
| City | Plumber | Dentist | Personal injury lawyer | Lawyer cost per click | Share of tracked searches |
|---|---|---|---|---|---|
| Salt Lake City | 1,900 | 1,900 | 590 | $60.88 | 59% |
| St. George | 320 | 720 | 50 | $47.48 | 15% |
| Ogden | 480 | 480 | 50 | $69.95 | 14% |
| Provo | 320 | 480 | 140 | — | 13% |
Strategy
What does the data mean for an Utah business?
Four findings stand out in the Utah figures.
- One market leads: Salt Lake City
- Salt Lake City holds 59% of tracked searches, more than the other 3 cities combined. A statewide plan starts there and adds the smaller cities one at a time.
- Most expensive legal click: Ogden
- One click on a personal injury lawyer search costs about $70 in Ogden, against $47 in St. George. Ad budgets should be set city by city, not for the state as a whole.
- Easiest city to rank in: Provo
- Average ranking difficulty across the three searches is 24 out of 100, the lowest of the 4 cities. St. George is the hardest at 41.
- Most searched service: dentist
- Across the 4 cities, dentist searches total 3,580 a month, ahead of plumber at 3,020 and personal injury lawyer at 830.
Services
Which services fit a business that covers Utah?
A business that serves more than one Utah city needs each location to rank on its own without competing with the others.
- Local SEO. One page and one Google Business Profile for each city the business really serves, starting with Salt Lake City.
- Franchise and multi-location SEO. A shared structure for branches in several Utah cities, so that two locations never target the same search.
- Google Ads. Separate campaigns and budgets by city, because the same legal click costs $70 in Ogden and $47 in St. George.
- SEO for statewide and online businesses. For companies that sell across Utah without a local service area, planned from a topical map of what they sell, not from city names.
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Local market
What is different about marketing in Utah?
About four fifths of Utah's population lives along the Wasatch Front, where Ogden, Salt Lake City and Provo run together into one long market. St. George, in the far southwest, is a separate and fast-growing market.
Utah is on Mountain Time.
City pages for Utah will be added when there is enough distinct data to justify them.
Pricing
How much does marketing for an Utah business cost?
SEO packages start at $500 per month for one market, on a six-month minimum term. A business that needs to rank in St. George and Ogden as well as Salt Lake City needs more pages than a single-market plan covers, and is quoted after a free audit. See pricing.
Frequently asked questions
Is Adwortise based in Utah?
No. Adwortise is based in Pakistan and works remotely. Utah is on Mountain Time.
Which Utah city has the most local search demand?
Of the 4 cities we track, Salt Lake City has the most, with 4,390 monthly searches for a plumber, a dentist and a personal injury lawyer combined. St. George is second with 1,090.
Do I need a separate page for every Utah city I serve?
Only for cities where you really work and can say something specific: the services offered there, real jobs and local conditions. Pages that differ only in the city name are treated as doorway pages and can hurt the whole site.
How much does a click cost for a personal injury lawyer in Utah?
Estimated costs per click range from $47.48 in St. George to $69.95 in Ogden. The median across the 30 cities we track nationally is $98.