Digital marketing for Tennessee businesses
Across 4 Tennessee cities, people make about 9,730 Google searches a month for a plumber, a dentist or a personal injury lawyer, and Nashville accounts for 46% of them. Adwortise works remotely with Tennessee businesses and plans their marketing city by city from this data.
- Search data for 4 Tennessee cities, compared side by side
- Remote team with one dedicated manager and one monthly report
- SEO packages from $500 per month on a six-month term
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- 9,730monthly searches tracked in 4 cities
- 46%of tracked demand is in Nashville
- $101highest legal cost per click: Knoxville
- 1 managerdedicated to your account
Explained
How does Adwortise work with Tennessee businesses?
Adwortise works remotely with Tennessee businesses from its base in Pakistan, so there is no Tennessee office. Plans are made city by city, because demand, competition and click costs differ from one Tennessee city to the next.
Tennessee's economy includes healthcare and music in Nashville, logistics in Memphis, car manufacturing and tourism. The chart compares monthly searches for three everyday services across 4 Tennessee cities.
Tracked searches · Tennessee
- Nashville4,500
- Memphis2,030
- Chattanooga1,770
- Knoxville1,430
City comparison
Where is local search demand concentrated in Tennessee?
Nashville accounts for 46% of the searches we track across 4 Tennessee cities, and Memphis for 21%.
Three searches are counted for each city: plumber, dentist and personal injury lawyer. How the data was collected.
| City | Plumber | Dentist | Personal injury lawyer | Lawyer cost per click | Share of tracked searches |
|---|---|---|---|---|---|
| Nashville | 1,000 | 1,900 | 1,600 | $95.47 | 46% |
| Memphis | 720 | 590 | 720 | $98.05 | 21% |
| Chattanooga | 210 | 1,300 | 260 | $69.26 | 18% |
| Knoxville | 720 | 390 | 320 | $101.39 | 15% |
Strategy
What does the data mean for a Tennessee business?
Four findings stand out in the Tennessee figures.
- Demand is spread across cities
- Nashville leads with 46% of tracked searches, and Memphis follows with 21%. No single city page can carry a statewide business here.
- Most expensive legal click: Knoxville
- One click on a personal injury lawyer search costs about $101 in Knoxville, against $69 in Chattanooga. Ad budgets should be set city by city, not for the state as a whole.
- Easiest city to rank in: Chattanooga
- Average ranking difficulty across the three searches is 33 out of 100, the lowest of the 4 cities. Nashville is the hardest at 49.
- Most searched service: dentist
- Across the 4 cities, dentist searches total 4,180 a month, ahead of personal injury lawyer at 2,900 and plumber at 2,650.
Services
Which services fit a business that covers Tennessee?
A business that serves more than one Tennessee city needs each location to rank on its own without competing with the others.
- Local SEO. One page and one Google Business Profile for each city the business really serves, starting with Nashville.
- Franchise and multi-location SEO. A shared structure for branches in several Tennessee cities, so that two locations never target the same search.
- Google Ads. Separate campaigns and budgets by city, because the same legal click costs $101 in Knoxville and $69 in Chattanooga.
- SEO for statewide and online businesses. For companies that sell across Tennessee without a local service area, planned from a topical map of what they sell, not from city names.
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Local market
What is different about marketing in Tennessee?
Tennessee has four separate metro markets spread from west to east: Memphis, Nashville, Chattanooga and Knoxville. Nashville is the largest and fastest growing, and a statewide business needs a plan for each.
Middle and West Tennessee, including Nashville and Memphis, are on Central Time, and East Tennessee, including Knoxville and Chattanooga, is on Eastern Time.
Detailed search data for seven services is published for Nashville.
Pricing
How much does marketing for a Tennessee business cost?
SEO packages start at $500 per month for one market, on a six-month minimum term. A business that needs to rank in Memphis and Chattanooga as well as Nashville needs more pages than a single-market plan covers, and is quoted after a free audit. See pricing.
Frequently asked questions
Is Adwortise based in Tennessee?
No. Adwortise is based in Pakistan and works remotely. Middle and West Tennessee, including Nashville and Memphis, are on Central Time, and East Tennessee, including Knoxville and Chattanooga, is on Eastern Time.
Which Tennessee city has the most local search demand?
Of the 4 cities we track, Nashville has the most, with 4,500 monthly searches for a plumber, a dentist and a personal injury lawyer combined. Memphis is second with 2,030.
Do I need a separate page for every Tennessee city I serve?
Only for cities where you really work and can say something specific: the services offered there, real jobs and local conditions. Pages that differ only in the city name are treated as doorway pages and can hurt the whole site.
How much does a click cost for a personal injury lawyer in Tennessee?
Estimated costs per click range from $69.26 in Chattanooga to $101.39 in Knoxville. The median across the 30 cities we track nationally is $98.