Digital marketing for Washington businesses
Across 4 Washington cities, people make about 12,810 Google searches a month for a plumber, a dentist or a personal injury lawyer, and Seattle accounts for 37% of them. Adwortise works remotely with Washington businesses and plans their marketing city by city from this data.
- Search data for 4 Washington cities, compared side by side
- Remote team with one dedicated manager and one monthly report
- SEO packages from $500 per month on a six-month term
Prefer to talk? Call +44 7418 353079
- 12,810monthly searches tracked in 4 cities
- 37%of tracked demand is in Seattle
- $123highest legal cost per click: Tacoma
- 1 managerdedicated to your account
Explained
How does Adwortise work with Washington businesses?
Adwortise works remotely with Washington businesses from its base in Pakistan, so there is no Washington office. Plans are made city by city, because demand, competition and click costs differ from one Washington city to the next.
Washington's economy includes technology and cloud computing, aerospace, trade through the ports of Seattle and Tacoma, and agriculture. The chart compares monthly searches for three everyday services across 4 Washington cities.
Tracked searches · Washington
- Seattle4,800
- Tacoma3,660
- Spokane2,370
- Bellevue1,980
City comparison
Where is local search demand concentrated in Washington?
Seattle accounts for 37% of the searches we track across 4 Washington cities, and Tacoma for 29%.
Three searches are counted for each city: plumber, dentist and personal injury lawyer. How the data was collected.
| City | Plumber | Dentist | Personal injury lawyer | Lawyer cost per click | Share of tracked searches |
|---|---|---|---|---|---|
| Seattle | 1,600 | 1,600 | 1,600 | $75.32 | 37% |
| Tacoma | 880 | 880 | 1,900 | $122.78 | 29% |
| Spokane | 590 | 1,300 | 480 | $89.06 | 19% |
| Bellevue | 590 | 1,000 | 390 | $67.96 | 15% |
Strategy
What does the data mean for a Washington business?
Four findings stand out in the Washington figures.
- Demand is spread across cities
- Seattle leads with only 37% of tracked searches, and Tacoma follows with 29%. No single city page can carry a statewide business here.
- Most expensive legal click: Tacoma
- One click on a personal injury lawyer search costs about $123 in Tacoma, against $68 in Bellevue. Ad budgets should be set city by city, not for the state as a whole.
- Easiest city to rank in: Spokane
- Average ranking difficulty across the three searches is 29 out of 100, the lowest of the 4 cities. Seattle is the hardest at 47.
- Most searched service: dentist
- Across the 4 cities, dentist searches total 4,780 a month, ahead of personal injury lawyer at 4,370 and plumber at 3,660.
Services
Which services fit a business that covers Washington?
A business that serves more than one Washington city needs each location to rank on its own without competing with the others.
- Local SEO. One page and one Google Business Profile for each city the business really serves, starting with Seattle.
- Franchise and multi-location SEO. A shared structure for branches in several Washington cities, so that two locations never target the same search.
- Google Ads. Separate campaigns and budgets by city, because the same legal click costs $123 in Tacoma and $68 in Bellevue.
- SEO for statewide and online businesses. For companies that sell across Washington without a local service area, planned from a topical map of what they sell, not from city names.
Request a free auditNo obligation. We reply by email.
Local market
What is different about marketing in Washington?
The Puget Sound area, from Tacoma through Seattle and Bellevue, holds more than half of the state's population and is one of the most competitive markets in the country. Spokane, east of the Cascades, is a separate market.
Washington is on Pacific Time.
Detailed search data for seven services is published for Seattle.
Pricing
How much does marketing for a Washington business cost?
SEO packages start at $500 per month for one market, on a six-month minimum term. A business that needs to rank in Tacoma and Spokane as well as Seattle needs more pages than a single-market plan covers, and is quoted after a free audit. See pricing.
Frequently asked questions
Is Adwortise based in Washington?
No. Adwortise is based in Pakistan and works remotely. Washington is on Pacific Time.
Which Washington city has the most local search demand?
Of the 4 cities we track, Seattle has the most, with 4,800 monthly searches for a plumber, a dentist and a personal injury lawyer combined. Tacoma is second with 3,660.
Do I need a separate page for every Washington city I serve?
Only for cities where you really work and can say something specific: the services offered there, real jobs and local conditions. Pages that differ only in the city name are treated as doorway pages and can hurt the whole site.
How much does a click cost for a personal injury lawyer in Washington?
Estimated costs per click range from $67.96 in Bellevue to $122.78 in Tacoma. The median across the 30 cities we track nationally is $98.