Digital marketing for Louisiana businesses
Across 4 Louisiana cities, people make about 12,080 Google searches a month for a plumber, a dentist or a personal injury lawyer, and Baton Rouge accounts for 41% of them. Adwortise works remotely with Louisiana businesses and plans their marketing city by city from this data.
- Search data for 4 Louisiana cities, compared side by side
- Remote team with one dedicated manager and one monthly report
- SEO packages from $500 per month on a six-month term
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- 12,080monthly searches tracked in 4 cities
- 41%of tracked demand is in Baton Rouge
- $239highest legal cost per click: Baton Rouge
- 1 managerdedicated to your account
Explained
How does Adwortise work with Louisiana businesses?
Adwortise works remotely with Louisiana businesses from its base in Pakistan, so there is no Louisiana office. Plans are made city by city, because demand, competition and click costs differ from one Louisiana city to the next.
Louisiana's economy includes oil, gas and petrochemicals, shipping through the ports on the Mississippi, and tourism in New Orleans. The chart compares monthly searches for three everyday services across 4 Louisiana cities.
Tracked searches · Louisiana
- Baton Rouge5,000
- New Orleans4,580
- Shreveport1,410
- Lafayette1,090
City comparison
Where is local search demand concentrated in Louisiana?
Baton Rouge accounts for 41% of the searches we track across 4 Louisiana cities, and New Orleans for 38%.
Three searches are counted for each city: plumber, dentist and personal injury lawyer. How the data was collected.
| City | Plumber | Dentist | Personal injury lawyer | Lawyer cost per click | Share of tracked searches |
|---|---|---|---|---|---|
| Baton Rouge | 1,000 | 2,400 | 1,600 | $239.44 | 41% |
| New Orleans | 880 | 1,300 | 2,400 | $68.46 | 38% |
| Shreveport | 210 | 880 | 320 | $180.04 | 12% |
| Lafayette | 110 | 390 | 590 | $87.19 | 9% |
Strategy
What does the data mean for a Louisiana business?
Four findings stand out in the Louisiana figures.
- Demand is spread across cities
- Baton Rouge leads with 41% of tracked searches, and New Orleans follows with 38%. No single city page can carry a statewide business here.
- Most expensive legal click: Baton Rouge
- One click on a personal injury lawyer search costs about $239 in Baton Rouge, against $68 in New Orleans. Ad budgets should be set city by city, not for the state as a whole.
- Easiest city to rank in: Shreveport
- Average ranking difficulty across the three searches is 38 out of 100, the lowest of the 4 cities. Baton Rouge is the hardest at 48.
- Most searched service: dentist
- Across the 4 cities, dentist searches total 4,970 a month, ahead of personal injury lawyer at 4,910 and plumber at 2,200.
Services
Which services fit a business that covers Louisiana?
A business that serves more than one Louisiana city needs each location to rank on its own without competing with the others.
- Local SEO. One page and one Google Business Profile for each city the business really serves, starting with Baton Rouge.
- Franchise and multi-location SEO. A shared structure for branches in several Louisiana cities, so that two locations never target the same search.
- Google Ads. Separate campaigns and budgets by city, because the same legal click costs $239 in Baton Rouge and $68 in New Orleans.
- SEO for statewide and online businesses. For companies that sell across Louisiana without a local service area, planned from a topical map of what they sell, not from city names.
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Local market
What is different about marketing in Louisiana?
New Orleans and Baton Rouge are the two largest markets and sit only 80 miles apart, while Shreveport in the northwest and Lafayette in Acadiana are separate regional centers. Hurricane season shapes demand for home services along the coast. Lafayette shares its name with a city in another state, so its figures include some searches meant for that place.
Louisiana is on Central Time.
City pages for Louisiana will be added when there is enough distinct data to justify them.
Pricing
How much does marketing for a Louisiana business cost?
SEO packages start at $500 per month for one market, on a six-month minimum term. A business that needs to rank in New Orleans and Shreveport as well as Baton Rouge needs more pages than a single-market plan covers, and is quoted after a free audit. See pricing.
Frequently asked questions
Is Adwortise based in Louisiana?
No. Adwortise is based in Pakistan and works remotely. Louisiana is on Central Time.
Which Louisiana city has the most local search demand?
Of the 4 cities we track, Baton Rouge has the most, with 5,000 monthly searches for a plumber, a dentist and a personal injury lawyer combined. New Orleans is second with 4,580.
Do I need a separate page for every Louisiana city I serve?
Only for cities where you really work and can say something specific: the services offered there, real jobs and local conditions. Pages that differ only in the city name are treated as doorway pages and can hurt the whole site.
How much does a click cost for a personal injury lawyer in Louisiana?
Estimated costs per click range from $68.46 in New Orleans to $239.44 in Baton Rouge. The median across the 30 cities we track nationally is $98.