Digital marketing for West Virginia businesses
Across 4 West Virginia cities, people make about 1,880 Google searches a month for a plumber, a dentist or a personal injury lawyer, and Huntington accounts for 41% of them. Adwortise works remotely with West Virginia businesses and plans their marketing city by city from this data.
- Search data for 4 West Virginia cities, compared side by side
- Remote team with one dedicated manager and one monthly report
- SEO packages from $500 per month on a six-month term
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- 1,880monthly searches tracked in 4 cities
- 41%of tracked demand is in Huntington
- $75highest legal cost per click: Morgantown
- 1 managerdedicated to your account
Explained
How does Adwortise work with West Virginia businesses?
Adwortise works remotely with West Virginia businesses from its base in Pakistan, so there is no West Virginia office. Plans are made city by city, because demand, competition and click costs differ from one West Virginia city to the next.
West Virginia's economy includes energy, chemicals, healthcare and tourism. The chart compares monthly searches for three everyday services across 4 West Virginia cities.
Tracked searches · West Virginia
- Huntington770
- Wheeling660
- Morgantown320
- Parkersburg130
City comparison
Where is local search demand concentrated in West Virginia?
Huntington accounts for 41% of the searches we track across 4 West Virginia cities, and Wheeling for 35%.
Three searches are counted for each city: plumber, dentist and personal injury lawyer. How the data was collected.
| City | Plumber | Dentist | Personal injury lawyer | Lawyer cost per click | Share of tracked searches |
|---|---|---|---|---|---|
| Huntington | 140 | 590 | 40 | $32.58 | 41% |
| Wheeling | 320 | 170 | 170 | $62.21 | 35% |
| Morgantown | 40 | 210 | 70 | $75.00 | 17% |
| Parkersburg | 90 | 10 | 30 | — | 7% |
Strategy
What does the data mean for a West Virginia business?
Four findings stand out in the West Virginia figures.
- Demand is spread across cities
- Huntington leads with 41% of tracked searches, and Wheeling follows with 35%. No single city page can carry a statewide business here.
- Most expensive legal click: Morgantown
- One click on a personal injury lawyer search costs about $75 in Morgantown, against $33 in Huntington. Ad budgets should be set city by city, not for the state as a whole.
- Easiest city to rank in: Wheeling
- Average ranking difficulty across its searches is 14 out of 100, the lowest of the 2 cities with enough data to compare. Morgantown is the hardest at 28.
- Most searched service: dentist
- Across the 4 cities, dentist searches total 980 a month, ahead of plumber at 590 and personal injury lawyer at 310.
Services
Which services fit a business that covers West Virginia?
A business that serves more than one West Virginia city needs each location to rank on its own without competing with the others.
- Local SEO. One page and one Google Business Profile for each city the business really serves, starting with Huntington.
- Franchise and multi-location SEO. A shared structure for branches in several West Virginia cities, so that two locations never target the same search.
- Google Ads. Separate campaigns and budgets by city, because the same legal click costs $75 in Morgantown and $33 in Huntington.
- SEO for statewide and online businesses. For companies that sell across West Virginia without a local service area, planned from a topical map of what they sell, not from city names.
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Local market
What is different about marketing in West Virginia?
West Virginia's cities are small, and many belong to markets that cross state lines: Huntington with Kentucky and Ohio, Wheeling with Ohio and Pennsylvania. Charleston, the capital, is left out of the comparison because it shares its name with Charleston, South Carolina. Huntington shares its name with a city in another state, so its figures include some searches meant for that place.
West Virginia is on Eastern Time.
City pages for West Virginia will be added when there is enough distinct data to justify them.
Pricing
How much does marketing for a West Virginia business cost?
SEO packages start at $500 per month for one market, on a six-month minimum term. A business that needs to rank in Wheeling and Morgantown as well as Huntington needs more pages than a single-market plan covers, and is quoted after a free audit. See pricing.
Frequently asked questions
Is Adwortise based in West Virginia?
No. Adwortise is based in Pakistan and works remotely. West Virginia is on Eastern Time.
Which West Virginia city has the most local search demand?
Of the 4 cities we track, Huntington has the most, with 770 monthly searches for a plumber, a dentist and a personal injury lawyer combined. Wheeling is second with 660.
Do I need a separate page for every West Virginia city I serve?
Only for cities where you really work and can say something specific: the services offered there, real jobs and local conditions. Pages that differ only in the city name are treated as doorway pages and can hurt the whole site.
How much does a click cost for a personal injury lawyer in West Virginia?
Estimated costs per click range from $32.58 in Huntington to $75.00 in Morgantown. The median across the 30 cities we track nationally is $98.