Digital marketing for Montana businesses
Across 4 Montana cities, people make about 2,410 Google searches a month for a plumber, a dentist or a personal injury lawyer, and Bozeman accounts for 33% of them. Adwortise works remotely with Montana businesses and plans their marketing city by city from this data.
- Search data for 4 Montana cities, compared side by side
- Remote team with one dedicated manager and one monthly report
- SEO packages from $500 per month on a six-month term
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- 2,410monthly searches tracked in 4 cities
- 33%of tracked demand is in Bozeman
- $47highest legal cost per click: Billings
- 1 managerdedicated to your account
Explained
How does Adwortise work with Montana businesses?
Adwortise works remotely with Montana businesses from its base in Pakistan, so there is no Montana office. Plans are made city by city, because demand, competition and click costs differ from one Montana city to the next.
Montana's economy includes agriculture, tourism, mining, energy and healthcare. The chart compares monthly searches for three everyday services across 4 Montana cities.
Tracked searches · Montana
- Bozeman790
- Missoula770
- Billings600
- Great Falls250
City comparison
Where is local search demand concentrated in Montana?
Bozeman accounts for 33% of the searches we track across 4 Montana cities, and Missoula for 32%.
Three searches are counted for each city: plumber, dentist and personal injury lawyer. How the data was collected.
| City | Plumber | Dentist | Personal injury lawyer | Lawyer cost per click | Share of tracked searches |
|---|---|---|---|---|---|
| Bozeman | 30 | 590 | 170 | $19.03 | 33% |
| Missoula | 70 | 590 | 110 | $25.67 | 32% |
| Billings | 40 | 390 | 170 | $47.10 | 25% |
| Great Falls | 20 | 210 | 20 | — | 10% |
Strategy
What does the data mean for a Montana business?
Four findings stand out in the Montana figures.
- Demand is spread across cities
- Bozeman leads with only 33% of tracked searches, and Missoula follows with 32%. No single city page can carry a statewide business here.
- Most expensive legal click: Billings
- One click on a personal injury lawyer search costs about $47 in Billings, against $19 in Bozeman. Ad budgets should be set city by city, not for the state as a whole.
- Easiest city to rank in: Bozeman
- Average ranking difficulty across its searches is 36 out of 100, the lowest of the 3 cities with enough data to compare. Billings is the hardest at 48.
- Most searched service: dentist
- Across the 4 cities, dentist searches total 1,780 a month, ahead of personal injury lawyer at 470 and plumber at 160.
Services
Which services fit a business that covers Montana?
A business that serves more than one Montana city needs each location to rank on its own without competing with the others.
- Local SEO. One page and one Google Business Profile for each city the business really serves, starting with Bozeman.
- Franchise and multi-location SEO. A shared structure for branches in several Montana cities, so that two locations never target the same search.
- Google Ads. Separate campaigns and budgets by city, because the same legal click costs $47 in Billings and $19 in Bozeman.
- SEO for statewide and online businesses. For companies that sell across Montana without a local service area, planned from a topical map of what they sell, not from city names.
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Local market
What is different about marketing in Montana?
Montana's cities are small and hours apart, so each is its own market. Billings is the largest, and Bozeman and Missoula have grown quickly. Search volumes are low by national standards.
Montana is on Mountain Time.
City pages for Montana will be added when there is enough distinct data to justify them.
Pricing
How much does marketing for a Montana business cost?
SEO packages start at $500 per month for one market, on a six-month minimum term. A business that needs to rank in Missoula and Billings as well as Bozeman needs more pages than a single-market plan covers, and is quoted after a free audit. See pricing.
Frequently asked questions
Is Adwortise based in Montana?
No. Adwortise is based in Pakistan and works remotely. Montana is on Mountain Time.
Which Montana city has the most local search demand?
Of the 4 cities we track, Bozeman has the most, with 790 monthly searches for a plumber, a dentist and a personal injury lawyer combined. Missoula is second with 770.
Do I need a separate page for every Montana city I serve?
Only for cities where you really work and can say something specific: the services offered there, real jobs and local conditions. Pages that differ only in the city name are treated as doorway pages and can hurt the whole site.
How much does a click cost for a personal injury lawyer in Montana?
Estimated costs per click range from $19.03 in Bozeman to $47.10 in Billings. The median across the 30 cities we track nationally is $98.