Digital marketing for Kentucky businesses
Across 4 Kentucky cities, people make about 3,590 Google searches a month for a plumber, a dentist or a personal injury lawyer, and Louisville accounts for 44% of them. Adwortise works remotely with Kentucky businesses and plans their marketing city by city from this data.
- Search data for 4 Kentucky cities, compared side by side
- Remote team with one dedicated manager and one monthly report
- SEO packages from $500 per month on a six-month term
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- 3,590monthly searches tracked in 4 cities
- 44%of tracked demand is in Louisville
- $195highest legal cost per click: Louisville
- 1 managerdedicated to your account
Explained
How does Adwortise work with Kentucky businesses?
Adwortise works remotely with Kentucky businesses from its base in Pakistan, so there is no Kentucky office. Plans are made city by city, because demand, competition and click costs differ from one Kentucky city to the next.
Kentucky's economy includes car manufacturing, logistics and air freight in Louisville, healthcare, bourbon and the horse industry. The chart compares monthly searches for three everyday services across 4 Kentucky cities.
Tracked searches · Kentucky
- Louisville1,590
- Lexington1,330
- Bowling Green600
- Owensboro70
City comparison
Where is local search demand concentrated in Kentucky?
Louisville accounts for 44% of the searches we track across 4 Kentucky cities, and Lexington for 37%.
Three searches are counted for each city: plumber, dentist and personal injury lawyer. How the data was collected.
| City | Plumber | Dentist | Personal injury lawyer | Lawyer cost per click | Share of tracked searches |
|---|---|---|---|---|---|
| Louisville | 390 | 480 | 720 | $195.45 | 44% |
| Lexington | 480 | 260 | 590 | $139.55 | 37% |
| Bowling Green | 170 | 110 | 320 | $107.28 | 17% |
| Owensboro | under 10 | 70 | — | — | 2% |
Strategy
What does the data mean for a Kentucky business?
Four findings stand out in the Kentucky figures.
- Demand is spread across cities
- Louisville leads with 44% of tracked searches, and Lexington follows with 37%. No single city page can carry a statewide business here.
- Most expensive legal click: Louisville
- One click on a personal injury lawyer search costs about $195 in Louisville, against $107 in Bowling Green. Ad budgets should be set city by city, not for the state as a whole.
- Easiest city to rank in: Bowling Green
- Average ranking difficulty across its searches is 33 out of 100, the lowest of the 3 cities with enough data to compare. Louisville is the hardest at 44.
- Most searched service: personal injury lawyer
- Across the 4 cities, personal injury lawyer searches total 1,630 a month, ahead of plumber at 1,040 and dentist at 920.
Services
Which services fit a business that covers Kentucky?
A business that serves more than one Kentucky city needs each location to rank on its own without competing with the others.
- Local SEO. One page and one Google Business Profile for each city the business really serves, starting with Louisville.
- Franchise and multi-location SEO. A shared structure for branches in several Kentucky cities, so that two locations never target the same search.
- Google Ads. Separate campaigns and budgets by city, because the same legal click costs $195 in Louisville and $107 in Bowling Green.
- SEO for statewide and online businesses. For companies that sell across Kentucky without a local service area, planned from a topical map of what they sell, not from city names.
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Local market
What is different about marketing in Kentucky?
Louisville and Lexington are the two large markets, about 75 miles apart. Northern Kentucky is part of the Cincinnati market, and Bowling Green and Owensboro serve the west of the state. Lexington and Bowling Green share their names with cities in other states, so their figures include some searches meant for those places.
Eastern Kentucky, including Louisville and Lexington, is on Eastern Time, and the western half is on Central Time.
City pages for Kentucky will be added when there is enough distinct data to justify them.
Pricing
How much does marketing for a Kentucky business cost?
SEO packages start at $500 per month for one market, on a six-month minimum term. A business that needs to rank in Lexington and Bowling Green as well as Louisville needs more pages than a single-market plan covers, and is quoted after a free audit. See pricing.
Frequently asked questions
Is Adwortise based in Kentucky?
No. Adwortise is based in Pakistan and works remotely. Eastern Kentucky, including Louisville and Lexington, is on Eastern Time, and the western half is on Central Time.
Which Kentucky city has the most local search demand?
Of the 4 cities we track, Louisville has the most, with 1,590 monthly searches for a plumber, a dentist and a personal injury lawyer combined. Lexington is second with 1,330.
Do I need a separate page for every Kentucky city I serve?
Only for cities where you really work and can say something specific: the services offered there, real jobs and local conditions. Pages that differ only in the city name are treated as doorway pages and can hurt the whole site.
How much does a click cost for a personal injury lawyer in Kentucky?
Estimated costs per click range from $107.28 in Bowling Green to $195.45 in Louisville. The median across the 30 cities we track nationally is $98.