Digital marketing for Indiana businesses
Across 4 Indiana cities, people make about 8,870 Google searches a month for a plumber, a dentist or a personal injury lawyer, and Indianapolis accounts for 57% of them. Adwortise works remotely with Indiana businesses and plans their marketing city by city from this data.
- Search data for 4 Indiana cities, compared side by side
- Remote team with one dedicated manager and one monthly report
- SEO packages from $500 per month on a six-month term
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- 8,870monthly searches tracked in 4 cities
- 57%of tracked demand is in Indianapolis
- $142highest legal cost per click: Evansville
- 1 managerdedicated to your account
Explained
How does Adwortise work with Indiana businesses?
Adwortise works remotely with Indiana businesses from its base in Pakistan, so there is no Indiana office. Plans are made city by city, because demand, competition and click costs differ from one Indiana city to the next.
Indiana's economy includes manufacturing, pharmaceuticals and life sciences, logistics and agriculture. The chart compares monthly searches for three everyday services across 4 Indiana cities.
Tracked searches · Indiana
- Indianapolis5,020
- Fort Wayne2,310
- Evansville850
- South Bend690
City comparison
Where is local search demand concentrated in Indiana?
Indianapolis accounts for 57% of the searches we track across 4 Indiana cities, and Fort Wayne for 26%.
Three searches are counted for each city: plumber, dentist and personal injury lawyer. How the data was collected.
| City | Plumber | Dentist | Personal injury lawyer | Lawyer cost per click | Share of tracked searches |
|---|---|---|---|---|---|
| Indianapolis | 720 | 2,400 | 1,900 | $121.90 | 57% |
| Fort Wayne | 390 | 1,600 | 320 | $121.62 | 26% |
| Evansville | 50 | 590 | 210 | $141.50 | 10% |
| South Bend | 40 | 390 | 260 | $65.55 | 8% |
Strategy
What does the data mean for an Indiana business?
Four findings stand out in the Indiana figures.
- One market leads: Indianapolis
- Indianapolis holds 57% of tracked searches, more than the other 3 cities combined. A statewide plan starts there and adds the smaller cities one at a time.
- Most expensive legal click: Evansville
- One click on a personal injury lawyer search costs about $142 in Evansville, against $66 in South Bend. Ad budgets should be set city by city, not for the state as a whole.
- Easiest city to rank in: Fort Wayne
- Average ranking difficulty across the three searches is 30 out of 100, the lowest of the 4 cities. Indianapolis is the hardest at 53.
- Most searched service: dentist
- Across the 4 cities, dentist searches total 4,980 a month, ahead of personal injury lawyer at 2,690 and plumber at 1,200.
Services
Which services fit a business that covers Indiana?
A business that serves more than one Indiana city needs each location to rank on its own without competing with the others.
- Local SEO. One page and one Google Business Profile for each city the business really serves, starting with Indianapolis.
- Franchise and multi-location SEO. A shared structure for branches in several Indiana cities, so that two locations never target the same search.
- Google Ads. Separate campaigns and budgets by city, because the same legal click costs $142 in Evansville and $66 in South Bend.
- SEO for statewide and online businesses. For companies that sell across Indiana without a local service area, planned from a topical map of what they sell, not from city names.
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Local market
What is different about marketing in Indiana?
Indianapolis is by far the largest market in Indiana. Fort Wayne, Evansville and South Bend are separate regional centers, and the northwest corner of the state is part of the Chicago market.
Most of Indiana is on Eastern Time, and counties near Chicago and Evansville are on Central Time.
Detailed search data for seven services is published for Indianapolis.
Pricing
How much does marketing for an Indiana business cost?
SEO packages start at $500 per month for one market, on a six-month minimum term. A business that needs to rank in Fort Wayne and Evansville as well as Indianapolis needs more pages than a single-market plan covers, and is quoted after a free audit. See pricing.
Frequently asked questions
Is Adwortise based in Indiana?
No. Adwortise is based in Pakistan and works remotely. Most of Indiana is on Eastern Time, and counties near Chicago and Evansville are on Central Time.
Which Indiana city has the most local search demand?
Of the 4 cities we track, Indianapolis has the most, with 5,020 monthly searches for a plumber, a dentist and a personal injury lawyer combined. Fort Wayne is second with 2,310.
Do I need a separate page for every Indiana city I serve?
Only for cities where you really work and can say something specific: the services offered there, real jobs and local conditions. Pages that differ only in the city name are treated as doorway pages and can hurt the whole site.
How much does a click cost for a personal injury lawyer in Indiana?
Estimated costs per click range from $65.55 in South Bend to $141.50 in Evansville. The median across the 30 cities we track nationally is $98.