Digital marketing for Idaho businesses
Across 4 Idaho cities, people make about 4,710 Google searches a month for a plumber, a dentist or a personal injury lawyer, and Boise accounts for 47% of them. Adwortise works remotely with Idaho businesses and plans their marketing city by city from this data.
- Search data for 4 Idaho cities, compared side by side
- Remote team with one dedicated manager and one monthly report
- SEO packages from $500 per month on a six-month term
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- 4,710monthly searches tracked in 4 cities
- 47%of tracked demand is in Boise
- $72highest legal cost per click: Idaho Falls
- 1 managerdedicated to your account
Explained
How does Adwortise work with Idaho businesses?
Adwortise works remotely with Idaho businesses from its base in Pakistan, so there is no Idaho office. Plans are made city by city, because demand, competition and click costs differ from one Idaho city to the next.
Idaho's economy includes technology and semiconductors in Boise, agriculture and food processing, and tourism. The chart compares monthly searches for three everyday services across 4 Idaho cities.
Tracked searches · Idaho
- Boise2,200
- Idaho Falls970
- Nampa780
- Meridian760
City comparison
Where is local search demand concentrated in Idaho?
Boise accounts for 47% of the searches we track across 4 Idaho cities, and Idaho Falls for 21%.
Three searches are counted for each city: plumber, dentist and personal injury lawyer. How the data was collected.
| City | Plumber | Dentist | Personal injury lawyer | Lawyer cost per click | Share of tracked searches |
|---|---|---|---|---|---|
| Boise | 1,000 | 880 | 320 | $34.68 | 47% |
| Idaho Falls | 170 | 590 | 210 | $72.00 | 21% |
| Nampa | 320 | 390 | 70 | $68.45 | 17% |
| Meridian | 170 | 480 | 110 | — | 16% |
Strategy
What does the data mean for an Idaho business?
Four findings stand out in the Idaho figures.
- Demand is spread across cities
- Boise leads with 47% of tracked searches, and Idaho Falls follows with 21%. No single city page can carry a statewide business here.
- Most expensive legal click: Idaho Falls
- One click on a personal injury lawyer search costs about $72 in Idaho Falls, against $35 in Boise. Ad budgets should be set city by city, not for the state as a whole.
- Easiest city to rank in: Nampa
- Average ranking difficulty across the three searches is 20 out of 100, the lowest of the 4 cities. Boise is the hardest at 38.
- Most searched service: dentist
- Across the 4 cities, dentist searches total 2,340 a month, ahead of plumber at 1,660 and personal injury lawyer at 710.
Services
Which services fit a business that covers Idaho?
A business that serves more than one Idaho city needs each location to rank on its own without competing with the others.
- Local SEO. One page and one Google Business Profile for each city the business really serves, starting with Boise.
- Franchise and multi-location SEO. A shared structure for branches in several Idaho cities, so that two locations never target the same search.
- Google Ads. Separate campaigns and budgets by city, because the same legal click costs $72 in Idaho Falls and $35 in Boise.
- SEO for statewide and online businesses. For companies that sell across Idaho without a local service area, planned from a topical map of what they sell, not from city names.
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Local market
What is different about marketing in Idaho?
The Boise metro, which includes Meridian and Nampa, is one continuous market and one of the fastest growing in the country. Eastern Idaho around Idaho Falls and the northern panhandle around Coeur d'Alene are separate markets hours away. Meridian shares its name with a city in another state, so its figures include some searches meant for that place.
Southern Idaho, including Boise, is on Mountain Time, and the northern panhandle is on Pacific Time.
City pages for Idaho will be added when there is enough distinct data to justify them.
Pricing
How much does marketing for an Idaho business cost?
SEO packages start at $500 per month for one market, on a six-month minimum term. A business that needs to rank in Idaho Falls and Nampa as well as Boise needs more pages than a single-market plan covers, and is quoted after a free audit. See pricing.
Frequently asked questions
Is Adwortise based in Idaho?
No. Adwortise is based in Pakistan and works remotely. Southern Idaho, including Boise, is on Mountain Time, and the northern panhandle is on Pacific Time.
Which Idaho city has the most local search demand?
Of the 4 cities we track, Boise has the most, with 2,200 monthly searches for a plumber, a dentist and a personal injury lawyer combined. Idaho Falls is second with 970.
Do I need a separate page for every Idaho city I serve?
Only for cities where you really work and can say something specific: the services offered there, real jobs and local conditions. Pages that differ only in the city name are treated as doorway pages and can hurt the whole site.
How much does a click cost for a personal injury lawyer in Idaho?
Estimated costs per click range from $34.68 in Boise to $72.00 in Idaho Falls. The median across the 30 cities we track nationally is $98.