Digital marketing for Maine businesses
Across 4 Maine cities, people make about 610 Google searches a month for a plumber, a dentist or a personal injury lawyer, and Lewiston accounts for 44% of them. Adwortise works remotely with Maine businesses and plans their marketing city by city from this data.
- Search data for 4 Maine cities, compared side by side
- Remote team with one dedicated manager and one monthly report
- SEO packages from $500 per month on a six-month term
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- 610monthly searches tracked in 4 cities
- 44%of tracked demand is in Lewiston
- $60highest legal cost per click: Bangor
- 1 managerdedicated to your account
Explained
How does Adwortise work with Maine businesses?
Adwortise works remotely with Maine businesses from its base in Pakistan, so there is no Maine office. Plans are made city by city, because demand, competition and click costs differ from one Maine city to the next.
Maine's economy includes tourism, healthcare, forestry, fishing and shipbuilding. The chart compares monthly searches for three everyday services across 4 Maine cities.
Tracked searches · Maine
- Lewiston270
- Bangor240
- Biddeford70
- South Portland30
City comparison
Where is local search demand concentrated in Maine?
Lewiston accounts for 44% of the searches we track across 4 Maine cities, and Bangor for 39%.
Three searches are counted for each city: plumber, dentist and personal injury lawyer. How the data was collected.
| City | Plumber | Dentist | Personal injury lawyer | Lawyer cost per click | Share of tracked searches |
|---|---|---|---|---|---|
| Lewiston | 90 | 90 | 90 | — | 44% |
| Bangor | 30 | 70 | 140 | $59.78 | 39% |
| Biddeford | — | 20 | 50 | $27.84 | 11% |
| South Portland | under 10 | 30 | — | — | 5% |
Strategy
What does the data mean for a Maine business?
Four findings stand out in the Maine figures.
- Demand is spread across cities
- Lewiston leads with 44% of tracked searches, and Bangor follows with 39%. No single city page can carry a statewide business here.
- Most expensive legal click: Bangor
- One click on a personal injury lawyer search costs about $60 in Bangor, against $28 in Biddeford. Ad budgets should be set city by city, not for the state as a whole.
- Easiest city to rank in: Bangor
- Average ranking difficulty across its searches is 19 out of 100, the lowest of the 2 cities with enough data to compare. Lewiston is the hardest at 24.
- Most searched service: personal injury lawyer
- Across the 4 cities, personal injury lawyer searches total 280 a month, ahead of dentist at 210 and plumber at 120.
Services
Which services fit a business that covers Maine?
A business that serves more than one Maine city needs each location to rank on its own without competing with the others.
- Local SEO. One page and one Google Business Profile for each city the business really serves, starting with Lewiston.
- Franchise and multi-location SEO. A shared structure for branches in several Maine cities, so that two locations never target the same search.
- Google Ads. Separate campaigns and budgets by city, because the same legal click costs $60 in Bangor and $28 in Biddeford.
- SEO for statewide and online businesses. For companies that sell across Maine without a local service area, planned from a topical map of what they sell, not from city names.
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Local market
What is different about marketing in Maine?
Maine is a rural state where people search by town name and search volumes are low. Portland, the largest city, is left out of the comparison because its name is shared with Portland, Oregon, so the figures here cover the smaller cities only. Demand for many services is seasonal. Lewiston shares its name with a city in another state, so its figures include some searches meant for that place.
Maine is on Eastern Time.
City pages for Maine will be added when there is enough distinct data to justify them.
Pricing
How much does marketing for a Maine business cost?
SEO packages start at $500 per month for one market, on a six-month minimum term. A business that needs to rank in Bangor and Biddeford as well as Lewiston needs more pages than a single-market plan covers, and is quoted after a free audit. See pricing.
Frequently asked questions
Is Adwortise based in Maine?
No. Adwortise is based in Pakistan and works remotely. Maine is on Eastern Time.
Which Maine city has the most local search demand?
Of the 4 cities we track, Lewiston has the most, with 270 monthly searches for a plumber, a dentist and a personal injury lawyer combined. Bangor is second with 240.
Do I need a separate page for every Maine city I serve?
Only for cities where you really work and can say something specific: the services offered there, real jobs and local conditions. Pages that differ only in the city name are treated as doorway pages and can hurt the whole site.
How much does a click cost for a personal injury lawyer in Maine?
Estimated costs per click range from $27.84 in Biddeford to $59.78 in Bangor. The median across the 30 cities we track nationally is $98.