Digital marketing for Minnesota businesses
Across 4 Minnesota cities, people make about 5,610 Google searches a month for a plumber, a dentist or a personal injury lawyer, and Minneapolis accounts for 59% of them. Adwortise works remotely with Minnesota businesses and plans their marketing city by city from this data.
- Search data for 4 Minnesota cities, compared side by side
- Remote team with one dedicated manager and one monthly report
- SEO packages from $500 per month on a six-month term
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- 5,610monthly searches tracked in 4 cities
- 59%of tracked demand is in Minneapolis
- $66highest legal cost per click: St. Paul
- 1 managerdedicated to your account
Explained
How does Adwortise work with Minnesota businesses?
Adwortise works remotely with Minnesota businesses from its base in Pakistan, so there is no Minnesota office. Plans are made city by city, because demand, competition and click costs differ from one Minnesota city to the next.
Minnesota's economy includes medical devices, healthcare, retail and food company headquarters, agriculture and mining. The chart compares monthly searches for three everyday services across 4 Minnesota cities.
Tracked searches · Minnesota
- Minneapolis3,300
- St. Paul1,250
- Duluth770
- St. Cloud290
City comparison
Where is local search demand concentrated in Minnesota?
Minneapolis accounts for 59% of the searches we track across 4 Minnesota cities, and St. Paul for 22%.
Three searches are counted for each city: plumber, dentist and personal injury lawyer. How the data was collected.
| City | Plumber | Dentist | Personal injury lawyer | Lawyer cost per click | Share of tracked searches |
|---|---|---|---|---|---|
| Minneapolis | 1,300 | 1,000 | 1,000 | $65.81 | 59% |
| St. Paul | 320 | 720 | 210 | $66.06 | 22% |
| Duluth | 210 | 170 | 390 | $35.34 | 14% |
| St. Cloud | 40 | 140 | 110 | $38.36 | 5% |
Strategy
What does the data mean for a Minnesota business?
Four findings stand out in the Minnesota figures.
- One market leads: Minneapolis
- Minneapolis holds 59% of tracked searches, more than the other 3 cities combined. A statewide plan starts there and adds the smaller cities one at a time.
- Most expensive legal click: St. Paul
- One click on a personal injury lawyer search costs about $66 in St. Paul, against $35 in Duluth. Ad budgets should be set city by city, not for the state as a whole.
- Easiest city to rank in: St. Paul
- Average ranking difficulty across the three searches is 22 out of 100, the lowest of the 4 cities. Minneapolis is the hardest at 52.
- Most searched service: dentist
- Across the 4 cities, dentist searches total 2,030 a month, ahead of plumber at 1,870 and personal injury lawyer at 1,710.
Services
Which services fit a business that covers Minnesota?
A business that serves more than one Minnesota city needs each location to rank on its own without competing with the others.
- Local SEO. One page and one Google Business Profile for each city the business really serves, starting with Minneapolis.
- Franchise and multi-location SEO. A shared structure for branches in several Minnesota cities, so that two locations never target the same search.
- Google Ads. Separate campaigns and budgets by city, because the same legal click costs $66 in St. Paul and $35 in Duluth.
- SEO for statewide and online businesses. For companies that sell across Minnesota without a local service area, planned from a topical map of what they sell, not from city names.
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Local market
What is different about marketing in Minnesota?
The Twin Cities of Minneapolis and St. Paul hold more than half of Minnesota's population and work as one market with two city names. Duluth, St. Cloud and Rochester are separate regional centers. Duluth shares its name with a city in another state, so its figures include some searches meant for that place.
Minnesota is on Central Time.
Detailed search data for seven services is published for Minneapolis.
Pricing
How much does marketing for a Minnesota business cost?
SEO packages start at $500 per month for one market, on a six-month minimum term. A business that needs to rank in St. Paul and Duluth as well as Minneapolis needs more pages than a single-market plan covers, and is quoted after a free audit. See pricing.
Frequently asked questions
Is Adwortise based in Minnesota?
No. Adwortise is based in Pakistan and works remotely. Minnesota is on Central Time.
Which Minnesota city has the most local search demand?
Of the 4 cities we track, Minneapolis has the most, with 3,300 monthly searches for a plumber, a dentist and a personal injury lawyer combined. St. Paul is second with 1,250.
Do I need a separate page for every Minnesota city I serve?
Only for cities where you really work and can say something specific: the services offered there, real jobs and local conditions. Pages that differ only in the city name are treated as doorway pages and can hurt the whole site.
How much does a click cost for a personal injury lawyer in Minnesota?
Estimated costs per click range from $35.34 in Duluth to $66.06 in St. Paul. The median across the 30 cities we track nationally is $98.