Digital marketing for Wyoming businesses
Across 4 Wyoming cities, people make about 470 Google searches a month for a plumber, a dentist or a personal injury lawyer, and Cheyenne accounts for 40% of them. Adwortise works remotely with Wyoming businesses and plans their marketing city by city from this data.
- Search data for 4 Wyoming cities, compared side by side
- Remote team with one dedicated manager and one monthly report
- SEO packages from $500 per month on a six-month term
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- 470monthly searches tracked in 4 cities
- 40%of tracked demand is in Cheyenne
- $49highest legal cost per click: Cheyenne
- 1 managerdedicated to your account
Explained
How does Adwortise work with Wyoming businesses?
Adwortise works remotely with Wyoming businesses from its base in Pakistan, so there is no Wyoming office. Plans are made city by city, because demand, competition and click costs differ from one Wyoming city to the next.
Wyoming's economy rests on mining, oil and gas, tourism and agriculture. The chart compares monthly searches for three everyday services across 4 Wyoming cities.
Tracked searches · Wyoming
- Cheyenne190
- Casper140
- Gillette110
- Laramie30
City comparison
Where is local search demand concentrated in Wyoming?
Cheyenne accounts for 40% of the searches we track across 4 Wyoming cities, and Casper for 30%.
Three searches are counted for each city: plumber, dentist and personal injury lawyer. How the data was collected.
| City | Plumber | Dentist | Personal injury lawyer | Lawyer cost per click | Share of tracked searches |
|---|---|---|---|---|---|
| Cheyenne | 10 | 90 | 90 | $48.75 | 40% |
| Casper | 20 | 30 | 90 | $18.13 | 30% |
| Gillette | under 10 | 20 | 90 | — | 23% |
| Laramie | under 10 | 30 | — | — | 6% |
Strategy
What does the data mean for a Wyoming business?
Four findings stand out in the Wyoming figures.
- Demand is spread across cities
- Cheyenne leads with 40% of tracked searches, and Casper follows with 30%. No single city page can carry a statewide business here.
- Most expensive legal click: Cheyenne
- One click on a personal injury lawyer search costs about $49 in Cheyenne, against $18 in Casper. Ad budgets should be set city by city, not for the state as a whole.
- Easiest city to rank in: Gillette
- Average ranking difficulty across its searches is 7 out of 100, the lowest of the 3 cities with enough data to compare. Cheyenne is the hardest at 32.
- Most searched service: personal injury lawyer
- Across the 4 cities, personal injury lawyer searches total 270 a month, ahead of dentist at 170 and plumber at 30.
Services
Which services fit a business that covers Wyoming?
A business that serves more than one Wyoming city needs each location to rank on its own without competing with the others.
- Local SEO. One page and one Google Business Profile for each city the business really serves, starting with Cheyenne.
- Franchise and multi-location SEO. A shared structure for branches in several Wyoming cities, so that two locations never target the same search.
- Google Ads. Separate campaigns and budgets by city, because the same legal click costs $49 in Cheyenne and $18 in Casper.
- SEO for statewide and online businesses. For companies that sell across Wyoming without a local service area, planned from a topical map of what they sell, not from city names.
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Local market
What is different about marketing in Wyoming?
Wyoming has the smallest population of any state, and its largest cities are small towns by national standards. Search volumes are very low, so the figures here show direction more than precise demand.
Wyoming is on Mountain Time.
City pages for Wyoming will be added when there is enough distinct data to justify them.
Pricing
How much does marketing for a Wyoming business cost?
SEO packages start at $500 per month for one market, on a six-month minimum term. A business that needs to rank in Casper and Gillette as well as Cheyenne needs more pages than a single-market plan covers, and is quoted after a free audit. See pricing.
Frequently asked questions
Is Adwortise based in Wyoming?
No. Adwortise is based in Pakistan and works remotely. Wyoming is on Mountain Time.
Which Wyoming city has the most local search demand?
Of the 4 cities we track, Cheyenne has the most, with 190 monthly searches for a plumber, a dentist and a personal injury lawyer combined. Casper is second with 140.
Do I need a separate page for every Wyoming city I serve?
Only for cities where you really work and can say something specific: the services offered there, real jobs and local conditions. Pages that differ only in the city name are treated as doorway pages and can hurt the whole site.
How much does a click cost for a personal injury lawyer in Wyoming?
Estimated costs per click range from $18.13 in Casper to $48.75 in Cheyenne. The median across the 30 cities we track nationally is $98.