Digital marketing for Boston businesses
People in Boston, Massachusetts make about 6,010 Google searches a month for seven everyday local services. The most searched is a dentist, at 2,400 a month, and the most expensive ad click costs about $71. Adwortise works remotely with Boston businesses and plans their marketing from this data.
- 6,010 monthly searches tracked across seven Boston services
- Remote team with one dedicated manager and one monthly report
- SEO packages from $500 per month on a six-month term
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- 6,010monthly searches tracked in Boston
- $71highest cost per click: personal injury lawyer
- 43 / 100average ranking difficulty
- 1 managerdedicated to your account
Explained
How does Adwortise work with Boston businesses?
Adwortise works remotely with Boston businesses from its base in Pakistan, so there is no Boston office. Each client has one dedicated manager and one monthly report, and every plan starts from the search data on this page.
Boston's economy rests on universities, hospitals, biotechnology and financial services. The chart shows monthly Google searches for seven everyday services in Boston.
Monthly searches · Boston
- Web design720
- Plumber720
- Dentist2,400
- Roofing210
- HVAC590
- Injury lawyer1,300
- Real estate70
Search data
What do Boston customers search for each month?
People make about 6,010 Google searches a month for the seven services we track with the name Boston in the search. That places Boston 24th of the 30 US cities in our data set.
By mix of searches, Boston most resembles Philadelphia and Las Vegas. The clearest difference from Philadelphia is web design, which makes up 12% of tracked searches in Boston against 7% there, and a legal click costs $71 here against $102. How the data was collected.
| Search | Monthly searches | Against the 30-city median | Ranking difficulty | Cost per click |
|---|---|---|---|---|
| web design boston | 720 | −23% | 48 / 100 | $10.76 |
| plumber boston | 720 | −55% | 22 / 100 | $29.87 |
| dentist boston | 2,400 | +26% | 47 / 100 | $8.65 |
| roofing boston | 210 | −71% | 39 / 100 | $26.48 |
| hvac boston | 590 | −41% | 39 / 100 | $28.40 |
| personal injury lawyer boston | 1,300 | −51% | 62 / 100 | $71.40 |
| real estate agent boston | 70 | −63% | 46 / 100 | $5.58 |
Strategy
What does the data mean for a Boston business?
Four findings stand out in the Boston figures. Each one changes where time and budget should go first.
- Largest demand: dentist
- 2,400 searches a month, 26% above the median of the 30 cities we track. Ranking difficulty for this search is 47 out of 100.
- Most expensive click: personal injury lawyer
- Advertisers pay about $71 for one click on this search. At that price, 100 clicks cost about $7,100. A page that ranks for it without ads is worth far more than one that ranks for a cheaper search.
- Easiest opening: plumber
- Ranking difficulty is 22 out of 100, the lowest of the seven searches, with 720 searches a month. The hardest is personal injury lawyer at 62.
- Below the median on every search
- Every search we track is at or below the 30-city median in Boston. The closest is web design at 77% of the median, and the furthest is roofing at 29%.
Services
Which services fit the Boston market?
The mix below follows from the Boston figures, not from a fixed package.
- Local SEO. 6 of the seven searches score under 50 for difficulty in Boston, so first-page rankings on city-wide searches are a realistic first target, with Cambridge, Somerville and Brookline next.
- Google Ads. Clicks cost between $5.58 and $71.40 across the searches we track, which makes ads a practical way to bring in calls while organic rankings build.
- Web design. 720 searches a month are for web design in Boston, 23% below the median of the 30 cities we track, at a difficulty of 48 out of 100.
- AI search optimization. People also ask AI assistants which dentist to call in Boston, and the answer names only a few businesses.
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Local market
Which parts of the Boston area do you cover?
We work with businesses across the Boston area, including Cambridge, Somerville, Brookline, Quincy, Newton, Waltham, Medford and Malden.
Boston has cold winters and some of the oldest housing in the country, so heating and plumbing problems are common. A large student population also moves every September, which shifts demand for many local services.
Boston is on Eastern Time, 9 hours behind Pakistan in summer and 10 in winter. A suburb gets its own page only when there is something specific to say about it, never by swapping the place name, which is how doorway pages are made.
Pricing
How much does marketing for a Boston business cost?
The average ranking difficulty across the seven Boston searches is 43 out of 100, below the 30-city average of 46, so first results need less work than in a more competitive city. SEO packages start at $500 per month on a six-month minimum term, and other services are quoted after a free audit. See pricing.
Frequently asked questions
Is Adwortise based in Boston?
No. Adwortise is based in Pakistan and works remotely. Boston is on Eastern Time, 9 hours behind Pakistan in summer and 10 in winter.
How competitive is SEO in Boston?
The seven local searches we track in Boston have an average ranking difficulty of 43 out of 100, against 46 across 30 US cities. The hardest is personal injury lawyer at 62 and the easiest is plumber at 22.
How much does a Google Ads click cost in Boston?
Estimated costs per click range from $5.58 for real estate agent to $71.40 for personal injury lawyer. The median for a legal click across the 30 cities is $98. These are estimates, and the real price is set in each auction.
Do these figures show all the search demand in Boston?
No. They count only searches that include the words Boston. Searches such as dentist near me, and searches that name a suburb such as Cambridge or Somerville, are counted separately, so real demand is higher.