Digital marketing for Mississippi businesses
Across 4 Mississippi cities, people make about 1,930 Google searches a month for a plumber, a dentist or a personal injury lawyer, and Jackson accounts for 50% of them. Adwortise works remotely with Mississippi businesses and plans their marketing city by city from this data.
- Search data for 4 Mississippi cities, compared side by side
- Remote team with one dedicated manager and one monthly report
- SEO packages from $500 per month on a six-month term
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- 1,930monthly searches tracked in 4 cities
- 50%of tracked demand is in Jackson
- $120highest legal cost per click: Hattiesburg
- 1 managerdedicated to your account
Explained
How does Adwortise work with Mississippi businesses?
Adwortise works remotely with Mississippi businesses from its base in Pakistan, so there is no Mississippi office. Plans are made city by city, because demand, competition and click costs differ from one Mississippi city to the next.
Mississippi's economy includes agriculture, manufacturing, shipbuilding, and casinos and tourism on the Gulf Coast. The chart compares monthly searches for three everyday services across 4 Mississippi cities.
Tracked searches · Mississippi
- Jackson960
- Gulfport450
- Biloxi330
- Hattiesburg190
City comparison
Where is local search demand concentrated in Mississippi?
Jackson accounts for 50% of the searches we track across 4 Mississippi cities, and Gulfport for 23%.
Three searches are counted for each city: plumber, dentist and personal injury lawyer. How the data was collected.
| City | Plumber | Dentist | Personal injury lawyer | Lawyer cost per click | Share of tracked searches |
|---|---|---|---|---|---|
| Jackson | 320 | 320 | 320 | $78.09 | 50% |
| Gulfport | 170 | 70 | 210 | $64.76 | 23% |
| Biloxi | 30 | 210 | 90 | $51.98 | 17% |
| Hattiesburg | 40 | 140 | 10 | $119.76 | 10% |
Strategy
What does the data mean for a Mississippi business?
Four findings stand out in the Mississippi figures.
- Demand is spread across cities
- Jackson leads with 50% of tracked searches, and Gulfport follows with 23%. No single city page can carry a statewide business here.
- Most expensive legal click: Hattiesburg
- One click on a personal injury lawyer search costs about $120 in Hattiesburg, against $52 in Biloxi. Ad budgets should be set city by city, not for the state as a whole.
- Easiest city to rank in: Biloxi
- Average ranking difficulty across its searches is 21 out of 100, the lowest of the 3 cities with enough data to compare. Gulfport is the hardest at 38.
- Most searched service: dentist
- Across the 4 cities, dentist searches total 740 a month, ahead of personal injury lawyer at 630 and plumber at 560.
Services
Which services fit a business that covers Mississippi?
A business that serves more than one Mississippi city needs each location to rank on its own without competing with the others.
- Local SEO. One page and one Google Business Profile for each city the business really serves, starting with Jackson.
- Franchise and multi-location SEO. A shared structure for branches in several Mississippi cities, so that two locations never target the same search.
- Google Ads. Separate campaigns and budgets by city, because the same legal click costs $120 in Hattiesburg and $52 in Biloxi.
- SEO for statewide and online businesses. For companies that sell across Mississippi without a local service area, planned from a topical map of what they sell, not from city names.
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Local market
What is different about marketing in Mississippi?
Jackson is the largest market, and the Gulf Coast cities of Gulfport and Biloxi form a second one. The northwest corner of the state is part of the Memphis market. Search volumes are low outside these areas. Jackson shares its name with a city in another state, so its figures include some searches meant for that place.
Mississippi is on Central Time.
City pages for Mississippi will be added when there is enough distinct data to justify them.
Pricing
How much does marketing for a Mississippi business cost?
SEO packages start at $500 per month for one market, on a six-month minimum term. A business that needs to rank in Gulfport and Biloxi as well as Jackson needs more pages than a single-market plan covers, and is quoted after a free audit. See pricing.
Frequently asked questions
Is Adwortise based in Mississippi?
No. Adwortise is based in Pakistan and works remotely. Mississippi is on Central Time.
Which Mississippi city has the most local search demand?
Of the 4 cities we track, Jackson has the most, with 960 monthly searches for a plumber, a dentist and a personal injury lawyer combined. Gulfport is second with 450.
Do I need a separate page for every Mississippi city I serve?
Only for cities where you really work and can say something specific: the services offered there, real jobs and local conditions. Pages that differ only in the city name are treated as doorway pages and can hurt the whole site.
How much does a click cost for a personal injury lawyer in Mississippi?
Estimated costs per click range from $51.98 in Biloxi to $119.76 in Hattiesburg. The median across the 30 cities we track nationally is $98.