Digital marketing for San Francisco businesses
People in San Francisco, California make about 6,710 Google searches a month for seven everyday local services. The most searched is a plumber, at 1,600 a month, and the most expensive ad click costs about $64. Adwortise works remotely with San Francisco businesses and plans their marketing from this data.
- 6,710 monthly searches tracked across seven San Francisco services
- Remote team with one dedicated manager and one monthly report
- SEO packages from $500 per month on a six-month term
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- 6,710monthly searches tracked in San Francisco
- $64highest cost per click: personal injury lawyer
- 47 / 100average ranking difficulty
- 1 managerdedicated to your account
Explained
How does Adwortise work with San Francisco businesses?
Adwortise works remotely with San Francisco businesses from its base in Pakistan, so there is no San Francisco office. Each client has one dedicated manager and one monthly report, and every plan starts from the search data on this page.
San Francisco's economy is led by technology, finance and tourism. The chart shows monthly Google searches for seven everyday services in San Francisco.
Monthly searches · San Francisco
- Web design720
- Plumber1,600
- Dentist1,600
- Roofing590
- HVAC390
- Injury lawyer1,600
- Real estate210
Search data
What do San Francisco customers search for each month?
People make about 6,710 Google searches a month for the seven services we track with the name San Francisco in the search. That places San Francisco 20th of the 30 US cities in our data set.
By mix of searches, San Francisco most resembles Austin and Miami. The clearest difference from Austin is HVAC, which makes up 6% of tracked searches in San Francisco against 11% there, and a legal click costs $64 here against $124. How the data was collected.
| Search | Monthly searches | Against the 30-city median | Ranking difficulty | Cost per click |
|---|---|---|---|---|
| web design san francisco | 720 | −23% | 34 / 100 | $6.82 |
| plumber san francisco | 1,600 | At the median | 62 / 100 | $50.22 |
| dentist san francisco | 1,600 | −16% | 33 / 100 | $6.96 |
| roofing san francisco | 590 | −18% | 50 / 100 | $23.69 |
| hvac san francisco | 390 | −61% | 24 / 100 | $15.00 |
| personal injury lawyer san francisco | 1,600 | −40% | 64 / 100 | $64.50 |
| real estate agent san francisco | 210 | +11% | 62 / 100 | $6.99 |
Strategy
What does the data mean for a San Francisco business?
Four findings stand out in the San Francisco figures. Each one changes where time and budget should go first.
- Largest demand: plumber
- 1,600 searches a month, close to the median of the 30 cities we track. Ranking difficulty for this search is 62 out of 100.
- Most expensive click: personal injury lawyer
- Advertisers pay about $64 for one click on this search. At that price, 100 clicks cost about $6,400. A page that ranks for it without ads is worth far more than one that ranks for a cheaper search.
- Easiest opening: dentist
- Ranking difficulty is 33 out of 100, the lowest of the seven searches, with 1,600 searches a month. The hardest is personal injury lawyer at 64.
- Below the median on every search
- Every search we track is at or below the 30-city median in San Francisco. The closest is roofing at 82% of the median, and the furthest is HVAC at 39%.
Services
Which services fit the San Francisco market?
The mix below follows from the San Francisco figures, not from a fixed package.
- Local SEO. 4 of the seven searches score 50 or more for difficulty in San Francisco, so the plan starts where competition is thinner: suburbs and neighborhoods such as Oakland, Daly City and Berkeley.
- Google Ads. Clicks cost between $6.82 and $64.50 across the searches we track, which makes ads a practical way to bring in calls while organic rankings build.
- Web design. 720 searches a month are for web design in San Francisco, 23% below the median of the 30 cities we track, at a difficulty of 34 out of 100.
- AI search optimization. People also ask AI assistants which plumber to call in San Francisco, and the answer names only a few businesses.
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Local market
Which parts of the San Francisco area do you cover?
We work with businesses across the San Francisco area, including Oakland, Daly City, Berkeley, San Mateo, South San Francisco, Marin County and Walnut Creek.
San Francisco's mild climate means many homes have no air conditioning, and HVAC searches here are among the lowest of the 30 cities we track. Budgets are better spent where demand is, which in this city means plumbing, dental and legal searches.
San Francisco is on Pacific Time, 12 hours behind Pakistan in summer and 13 in winter. Search data is also published for Los Angeles, San Diego and San Jose. A suburb gets its own page only when there is something specific to say about it, never by swapping the place name, which is how doorway pages are made.
Pricing
How much does marketing for a San Francisco business cost?
The average ranking difficulty across the seven San Francisco searches is 47 out of 100, close to the 30-city average of 46. SEO packages start at $500 per month on a six-month minimum term, and other services are quoted after a free audit. See pricing.
Frequently asked questions
Is Adwortise based in San Francisco?
No. Adwortise is based in Pakistan and works remotely. San Francisco is on Pacific Time, 12 hours behind Pakistan in summer and 13 in winter.
How competitive is SEO in San Francisco?
The seven local searches we track in San Francisco have an average ranking difficulty of 47 out of 100, against 46 across 30 US cities. The hardest is personal injury lawyer at 64 and the easiest is dentist at 33.
How much does a Google Ads click cost in San Francisco?
Estimated costs per click range from $6.82 for web design to $64.50 for personal injury lawyer. The median for a legal click across the 30 cities is $98. These are estimates, and the real price is set in each auction.
Do these figures show all the search demand in San Francisco?
No. They count only searches that include the words San Francisco. Searches such as plumber near me, and searches that name a suburb such as Oakland or Daly City, are counted separately, so real demand is higher.