Digital marketing for Missouri businesses
Across 4 Missouri cities, people make about 9,270 Google searches a month for a plumber, a dentist or a personal injury lawyer, and Kansas City accounts for 45% of them. Adwortise works remotely with Missouri businesses and plans their marketing city by city from this data.
- Search data for 4 Missouri cities, compared side by side
- Remote team with one dedicated manager and one monthly report
- SEO packages from $500 per month on a six-month term
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- 9,270monthly searches tracked in 4 cities
- 45%of tracked demand is in Kansas City
- $145highest legal cost per click: Kansas City
- 1 managerdedicated to your account
Explained
How does Adwortise work with Missouri businesses?
Adwortise works remotely with Missouri businesses from its base in Pakistan, so there is no Missouri office. Plans are made city by city, because demand, competition and click costs differ from one Missouri city to the next.
Missouri's economy includes healthcare, financial services, agriculture, aerospace and logistics. The chart compares monthly searches for three everyday services across 4 Missouri cities.
Tracked searches · Missouri
- Kansas City4,200
- St. Louis2,600
- Springfield2,110
- Jefferson City360
City comparison
Where is local search demand concentrated in Missouri?
Kansas City accounts for 45% of the searches we track across 4 Missouri cities, and St. Louis for 28%.
Three searches are counted for each city: plumber, dentist and personal injury lawyer. How the data was collected.
| City | Plumber | Dentist | Personal injury lawyer | Lawyer cost per click | Share of tracked searches |
|---|---|---|---|---|---|
| Kansas City | 1,300 | 1,600 | 1,300 | $145.48 | 45% |
| St. Louis | 880 | 720 | 1,000 | $73.63 | 28% |
| Springfield | 390 | 1,000 | 720 | $127.74 | 23% |
| Jefferson City | 70 | 260 | 30 | $144.16 | 4% |
Strategy
What does the data mean for a Missouri business?
Four findings stand out in the Missouri figures.
- Demand is spread across cities
- Kansas City leads with 45% of tracked searches, and St. Louis follows with 28%. No single city page can carry a statewide business here.
- Most expensive legal click: Kansas City
- One click on a personal injury lawyer search costs about $145 in Kansas City, against $74 in St. Louis. Ad budgets should be set city by city, not for the state as a whole.
- Easiest city to rank in: Jefferson City
- Average ranking difficulty across the three searches is 28 out of 100, the lowest of the 4 cities. Kansas City is the hardest at 51.
- Most searched service: dentist
- Across the 4 cities, dentist searches total 3,580 a month, ahead of personal injury lawyer at 3,050 and plumber at 2,640.
Services
Which services fit a business that covers Missouri?
A business that serves more than one Missouri city needs each location to rank on its own without competing with the others.
- Local SEO. One page and one Google Business Profile for each city the business really serves, starting with Kansas City.
- Franchise and multi-location SEO. A shared structure for branches in several Missouri cities, so that two locations never target the same search.
- Google Ads. Separate campaigns and budgets by city, because the same legal click costs $145 in Kansas City and $74 in St. Louis.
- SEO for statewide and online businesses. For companies that sell across Missouri without a local service area, planned from a topical map of what they sell, not from city names.
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Local market
What is different about marketing in Missouri?
Kansas City and St. Louis sit on opposite sides of the state, about 250 miles apart, and both metro areas cross state lines. Springfield in the southwest is the third market. Springfield shares its name with a city in another state, so its figures include some searches meant for that place.
Missouri is on Central Time.
City pages for Missouri will be added when there is enough distinct data to justify them.
Pricing
How much does marketing for a Missouri business cost?
SEO packages start at $500 per month for one market, on a six-month minimum term. A business that needs to rank in St. Louis and Springfield as well as Kansas City needs more pages than a single-market plan covers, and is quoted after a free audit. See pricing.
Frequently asked questions
Is Adwortise based in Missouri?
No. Adwortise is based in Pakistan and works remotely. Missouri is on Central Time.
Which Missouri city has the most local search demand?
Of the 4 cities we track, Kansas City has the most, with 4,200 monthly searches for a plumber, a dentist and a personal injury lawyer combined. St. Louis is second with 2,600.
Do I need a separate page for every Missouri city I serve?
Only for cities where you really work and can say something specific: the services offered there, real jobs and local conditions. Pages that differ only in the city name are treated as doorway pages and can hurt the whole site.
How much does a click cost for a personal injury lawyer in Missouri?
Estimated costs per click range from $73.63 in St. Louis to $145.48 in Kansas City. The median across the 30 cities we track nationally is $98.