PPC audit services
A PPC audit is a one-off review of a paid search or paid social account that finds wasted spend and missed opportunities. Adwortise checks structure, tracking, bidding, ads and landing pages, then delivers a prioritized fix list.
- Search terms, wasted spend and bidding reviewed in detail
- Conversion tracking checked for gaps and double counting
- Prioritized fix list you can use with any team
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- Free auditbefore any commitment
- Weeklyoptimization of bids, budgets and ads
- Monthlyreport on spend, leads and cost per lead
- 1 managerdedicated to your account
Explained
What is a PPC audit?
A PPC audit is a structured review of an advertising account to find what is losing money and what is limiting results. It ends with a list of changes in order of priority.
You can keep the account in-house or with another provider and use the audit as a second opinion. The account stays in your ownership throughout, and we need only view access to carry out the review.
PPC audit findings
- Conversion trackingDouble count
- Search termsWaste found
- Account structureSound
- Bid strategySuitable
- Landing pagesWeak match
Scope
What does a PPC audit cover?
- Account structure
- How campaigns, ad groups and budgets are organized, and whether the structure matches your goals.
- Search terms
- The queries that triggered ads, with irrelevant terms and missing negative keywords flagged.
- Wasted spend
- Keywords, placements and audiences that spend money without producing conversions.
- Conversion tracking
- Whether the right actions are recorded once, with correct values.
- Bidding
- Whether the bid strategy suits the data and goals of each campaign.
- Ads and landing pages
- Ad copy, extensions, relevance and the page each ad sends people to.
Common issues
What problems do audits usually find?
- Broken tracking. Conversions counted twice, or not counted at all.
- Irrelevant queries. Ads triggered by searches that never lead to sales.
- Mixed goals. Brand and non-brand terms sharing one budget.
- Weak landing pages. Ads that send people to a generic page.
- Unused settings. Location, schedule or audience options left at default.
Request a free PPC auditNo obligation. We reply by email.
Process
How does a PPC audit work?
- Access You give view access to the ad and analytics accounts. We make no changes during the audit.
- Review We go through each area and record findings with evidence.
- Report We deliver the findings with a prioritized fix list, grouped by impact and effort.
- Walkthrough We explain the findings and answer questions.
Request a free PPC auditNo obligation. We reply by email.
Pricing
How much does a PPC audit cost?
This service is quoted after a free audit, because the price depends on the scope of work. Ad spend is paid directly to the platform and is separate from the audit fee. If you want us to carry out the fixes, they can be handled through PPC management.
Frequently asked questions
Which platforms can you audit?
We audit Google Ads, Microsoft Advertising, Meta, LinkedIn and Amazon accounts, among others. Tell us the platforms when you request the audit.
Will you change my account during the audit?
No. We review with view access and report findings. Changes are made only if you ask us to do them afterward.
How long does a PPC audit take?
It depends on the size of the account. We confirm the timeline when we agree the scope.
Do I need to use you for management after the audit?
No. The fix list is yours to use, whether your own team, another provider or Adwortise carries it out.