Amazon PPC management
Amazon PPC management is the planning, running and tuning of paid ads that appear in Amazon search results and on product pages. Adwortise builds and optimizes Sponsored Products, Sponsored Brands and Sponsored Display campaigns for marketplace sellers.
- Sponsored Products, Brands and Display under one plan
- ACoS and TACoS targets set from your product margins
- Search terms and negatives reviewed on a fixed schedule
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- Free auditbefore any commitment
- Weeklyoptimization of bids, budgets and ads
- Monthlyreport on spend, leads and cost per lead
- 1 managerdedicated to your account
Explained
What is Amazon PPC management?
Amazon PPC is pay-per-click advertising inside Amazon. A seller pays when a shopper clicks an ad, and the ad promotes a listing in search results or on a product detail page.
Management means choosing what to advertise, which keywords and products to target, how much to bid, and which terms to block. It also means reading the results against the seller's margin, not only against sales.
Amazon PPC review
- Search term reportReviewed
- Negative keywordsAdded
- Exact match targetsBuilt
- ACoS above marginFound
- Listing conversionLow
Services
Which Amazon ad types do we manage?
- Sponsored Products
- Ads for single product listings that appear in search results and on product pages. They are the base of most accounts.
- Sponsored Brands
- Ads that show a brand logo, a headline and several products, or a video. They suit brands that want to own their name and category terms.
- Sponsored Display
- Ads that reach shoppers on and off Amazon, including people who viewed a product and did not buy it.
What you get
What does an Amazon PPC service include?
- Keyword targeting. Research, match type choices (broad, phrase, exact) and negative keywords to cut wasted clicks.
- Product targeting. Ads placed on specific competitor or complementary listings and categories.
- Bid and budget control. Bids adjusted by placement and by how each target performs.
- Search term review. Harvesting converting terms into exact match campaigns.
- Reporting. One monthly report with spend, sales, ACoS and TACoS.
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Reporting
What are ACoS and TACoS?
| Metric | What it means | How we use it |
|---|---|---|
| ACoS | Ad spend divided by sales that came from ads. | Judges individual campaigns and targets against margin. |
| TACoS | Ad spend divided by total sales, ads and organic together. | Shows whether advertising is building sales beyond the ads. |
| Conversion rate | Orders divided by clicks on the listing. | Shows when a listing, not the bid, is the problem. |
Search visibility
How does Amazon PPC relate to organic rank?
Amazon ranks listings in organic results using relevance and sales performance. Ads put a listing in front of shoppers for chosen keywords, and the orders that follow can support the listing's position for those terms.
Because of this link, PPC works best when the listing is also optimized. Adwortise coordinates the ad plan with Amazon SEO on titles, bullets, images and keywords.
Pricing
How much does Amazon PPC management cost?
This service is quoted after a free audit, because the price depends on the scope of work. Ad spend is paid directly to the platform and is separate from the management fee. The management fee covers the work on your campaigns, not the clicks. Start with a free audit.
Frequently asked questions
Is Amazon PPC worth it for a new product?
It can be. Ads give a new listing early visibility before it has sales history. Whether it pays off depends on margin, price and listing quality, which we check first.
What is a good ACoS?
It depends on the product margin. An ACoS above the break-even point loses money on each ad sale, so we set targets from your margin and goals.
Do I need Brand Registry for Sponsored Brands?
Sellers generally need an enrolled brand in Amazon Brand Registry to run Sponsored Brands. Sponsored Products does not require it.
Who owns the advertising account?
You do. We work inside your seller or vendor account and you keep full ownership of it.