Amazon SEO services
Amazon SEO is the optimization of product listings so that they appear in Amazon search results and convert shoppers. It covers titles, bullet points, backend search terms, A+ content, images and reviews.
- Titles, bullets and backend terms written for Amazon search
- A+ Content and images built to raise conversion
- Review and listing quality checked for each product
Prefer to talk? Call +44 7418 353079
- From $500per month, by type of business
- 6 monthsminimum term, with a written plan
- Monthlyreport on clicks, visibility and leads
- 1 managerdedicated to your account
Explained
What is Amazon SEO?
Amazon SEO is the practice of improving a product listing so that Amazon shows it for relevant searches and shoppers buy it. Amazon is a marketplace search engine, and its goal is to show products that shoppers are likely to buy.
It differs from Google SEO in what is ranked and why. Google ranks web pages using content and links. Amazon ranks product listings using relevance to the query together with sales and conversion signals, so a listing must be found and also convert.
Listing review
- TitleRewritten
- Bullet pointsRewritten
- Backend search termsGaps found
- Secondary imagesWeak
- A+ ContentAdded
What you get
What does Amazon SEO include?
- Titles
- Titles that include the brand, product type and key attributes in the format Amazon allows for the category.
- Bullet points
- Benefit and feature points written for shoppers, with relevant terms used naturally.
- Backend search terms
- Hidden keyword fields filled with relevant terms not already in the visible listing, within Amazon length limits.
- A+ Content
- Enhanced descriptions with images and comparison modules, available to brand-registered sellers.
- Images
- A main image that follows Amazon rules, plus supporting images that show size, use and detail.
Comparison
How does Amazon ranking differ from Google?
| Factor | Amazon | |
|---|---|---|
| What ranks | Product listings | Web pages |
| Main goal | Purchase | Answer or visit |
| Key signals | Relevance, sales, conversion | Content, links, experience |
| Links from other sites | Little direct role | Strong role |
Process
How does Amazon SEO work?
- Research We find the terms shoppers use and what competing listings include.
- Rewrite We rewrite titles, bullets, descriptions and backend terms.
- Improve visuals We review images and A+ Content for clarity and conversion.
- Monitor We track search position, conversion and reviews, and refine the listing.
Request a free SEO auditNo obligation. We reply by email.
Standards
How do reviews and conversion affect a listing?
- Reviews. Ratings and review volume affect whether shoppers click and buy.
- Conversion. A listing that turns views into orders is more likely to hold its position.
- Availability. Out-of-stock products lose visibility, so inventory matters to ranking.
Request a free SEO auditNo obligation. We reply by email.
Pricing
How much does Amazon SEO cost?
This service is quoted after a free audit, because the price depends on the scope of work. Amazon advertising is handled separately through Amazon PPC management.
Frequently asked questions
Is Amazon SEO different from Amazon PPC?
Yes. Amazon SEO improves organic placement of a listing, while Amazon PPC pays for sponsored placement. The two work together, since a better listing also converts ad clicks.
What are backend search terms?
They are keyword fields in Seller Central that shoppers cannot see. They hold relevant terms that are not in the visible listing, and Amazon limits their length.
Do I need A+ Content?
It is optional, and available to sellers enrolled in Brand Registry. It can help shoppers understand the product, which supports conversion.
Does Amazon SEO help my Google rankings?
Not directly. Amazon listings can appear in Google results, but Amazon SEO is aimed at ranking inside the Amazon marketplace.