SEO migration services
SEO migration is the work of protecting search visibility when a website changes domain, platform or structure. It covers redirect maps, crawls before and after launch, and monitoring so that pages keep their rankings.
- Redirect map covering every indexed URL on the old site
- Crawls before and after launch to catch what broke
- Monitoring of indexation and traffic once the site is live
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- From $500per month, by type of business
- 6 monthsminimum term, with a written plan
- Monthlyreport on clicks, visibility and leads
- 1 managerdedicated to your account
Explained
What is an SEO migration?
An SEO migration is the planning and checking done when a site changes in a way that alters its URLs, content or hosting. Without it, search engines can lose track of pages and traffic can drop.
Adwortise handles migrations for redesigns, replatforming, domain changes and URL restructures. The goal is that every important page is found at its new address and keeps its meaning.
Migration checks
- Old URLs crawledListed
- Redirect mapBuilt
- Redirect chainsFound
- Staging noindexRemoved
- SitemapResubmitted
Services
Which changes need an SEO migration?
- Domain change
- Moving to a new domain or merging two sites needs redirects and a change of address in Search Console.
- Platform change
- Moving between systems such as WordPress, Shopify or a custom build often changes URL patterns and templates.
- Structure change
- New category paths, merged pages or removed sections change URLs inside the same domain.
- Protocol or subdomain change
- Moving to HTTPS or from a subdomain to a folder changes every URL.
Process
How does an SEO migration work?
- Crawl before We crawl the old site and record URLs, titles, headings, canonicals and status codes.
- Map redirects We match every old URL to its closest new URL in a redirect map.
- Test on staging We check the new site for blocked crawling, missing tags and broken redirects before launch.
- Launch We apply the redirects, submit the new sitemap and confirm key pages respond correctly.
- Crawl after and monitor We crawl the live site and watch Search Console for errors, indexation and traffic changes.
Request a free SEO auditNo obligation. We reply by email.
Checklist
What goes into a redirect map?
- Every indexed URL. The list comes from the crawl, the sitemap, analytics and Search Console.
- One-to-one matches. Each old URL goes to the most relevant new page, not to the home page.
- 301 status. Permanent moves use a 301 or 308 redirect, avoiding chains and loops.
- Pages with links. URLs with backlinks are checked first so link value is carried over.
Request a free SEO auditNo obligation. We reply by email.
Timeline
What should be checked after launch?
| Check | What we look for | Tool |
|---|---|---|
| Redirects | Old URLs reach the right page in one step | Crawler |
| Indexation | New URLs indexed, old ones dropping out | Search Console |
| Robots and noindex | No staging rules left live | Manual check |
| Traffic and rankings | Changes by page group | Analytics, rank tracking |
Pricing
How much does an SEO migration cost?
This service is quoted after a free audit, because the price depends on the scope of work. A migration is a one-off project, so it is priced separately from the monthly SEO packages.
Frequently asked questions
Will my rankings drop after a site migration?
Some movement is normal while search engines process the changes. Careful redirect mapping and checks reduce the risk, and monitoring lets us fix problems quickly.
When should SEO be involved in a redesign?
Before the design is approved. URL structure, templates and content decisions made early are far cheaper to fix than those found after launch.
What is a 301 redirect?
A 301 redirect tells browsers and search engines that a page has moved permanently to a new URL. It is the standard way to pass a page to its new address.
How long do redirects stay in place?
Keep them as long as the old URLs have links or traffic. Many teams keep them indefinitely, since they cost little to maintain.