International SEO services
International SEO makes a website rank in the right country and language for each market. Adwortise plans URL structure, hreflang and localized content for businesses that sell in several countries.
- Country and language targeting planned per market
- Hreflang annotations built and checked for errors
- ccTLD, subdirectory or subdomain chosen for your case
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- From $500per month, by type of business
- 6 monthsminimum term, with a written plan
- Monthlyreport on clicks, visibility and leads
- 1 managerdedicated to your account
Explained
What is international SEO?
International SEO is the optimization of a website for searchers in different countries or languages. It covers which URLs serve which market, how search engines are told about them, and how the content is adapted.
Country targeting and language targeting are separate. A French page for France and a French page for Canada serve the same language but different markets, with different currency, terms and competitors.
Hreflang check
- Return linksMissing
- Language codesValid
- x-default pageAdded
- Self-referencing tagsPresent
- Canonical conflictsFound
What you get
What does international SEO include?
- Market research
- We check search demand and competitors in each country and language before pages are built.
- URL structure advice
- A recommendation on country-code domains, subdirectories or subdomains based on your resources.
- Hreflang setup
- Annotations that tell Google which page version belongs to which language and region.
- Localization
- Content adapted to local terms, currency, units and search habits, not only translated.
- Ongoing checks
- Hreflang errors, indexing and rankings monitored by market.
Campaign structure
Which URL structure should an international site use?
| Structure | Example | Trade-off |
|---|---|---|
| ccTLD | example.fr | Clear country signal, but each domain needs its own authority and upkeep |
| Subdirectory | example.com/fr/ | Shares one domain and is simplest to maintain, but a weaker country signal than a ccTLD |
| Subdomain | fr.example.com | Easy to host separately, but treated as a distinct site for some signals |
Platform rules
How does hreflang work?
- Every version lists all versions. Each page links to itself and to every alternate.
- Links must be reciprocal. If page A points to page B, page B must point back to A.
- Codes follow a standard. Use ISO 639-1 for language and, optionally, ISO 3166-1 Alpha 2 for region.
- Add x-default for a fallback page when no version matches the searcher.
- Avoid forced redirects by IP address or browser language, which can block crawlers and users.
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Pricing
How much does international SEO cost?
International SEO is quoted individually under Enterprise SEO, as a custom quote. The price depends on the number of markets, languages and pages. The SEO packages section shows how SEO is priced, and a free audit starts the process.
Frequently asked questions
Do I need a separate website for each country?
No. Many businesses use one domain with subdirectories. A separate ccTLD makes sense when you need a strong country signal and can support each site.
Is machine translation enough?
Rarely. Translated text that ignores local search terms and customs often reads poorly and ranks poorly. We recommend review by a native speaker.
Does hreflang improve rankings?
Hreflang does not boost rankings. It helps Google show the right language or regional version to each searcher and reduces the chance of the wrong one appearing.
Which search engines does this cover?
Our work centers on Google. Search engines in some countries, such as Baidu in China or Yandex in Russia, follow different rules and need separate research.