National SEO services
National SEO is the work of ranking a website across a whole country for searches that are not tied to a specific place. Adwortise builds national visibility from topical maps, entities and search intent for brands that sell country-wide.
- Topical maps built for searches with no place name
- Category and guide pages planned around buyer questions
- Authority built through relevant links and mentions
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- From $500per month, by type of business
- 6 monthsminimum term, with a written plan
- Monthlyreport on clicks, visibility and leads
- 1 managerdedicated to your account
Explained
What is national SEO?
National SEO is search optimization aimed at a whole country rather than a city or region. It targets queries such as a product, service or question with no place name in it.
It differs from local SEO, which targets map results and searches near the searcher. National SEO has no local pack to win, so rankings depend on the strength of the site, its content and its links.
National topic coverage
- Core category pagesMapped
- Buyer guidesPlanned
- Comparison pagesMissing
- Internal linksAdded
- Competitor gapsFound
What you get
What our national SEO service includes
- Topical map
- A plan of the subjects, questions and entities your site must cover to be seen as an authority.
- Category and service pages
- Pages built for the broad queries that carry the most demand.
- Content plan
- Guides and comparison pages that answer the questions buyers ask before they purchase.
- Technical foundation
- Crawl, indexing and speed fixes so large page sets are found and ranked.
- Authority building
- Links and mentions from relevant publications in your industry.
Ranking factors
How is national SEO different from local SEO?
| Area | National SEO | Local SEO |
|---|---|---|
| Target | Searches across a whole country | Searches near a place |
| Main result type | Standard organic results | Map results and local organic results |
| Competitors | Brands and sites across the country | Businesses in the same area |
| Key signals | Content depth, site authority, links | Business profile, proximity, reviews |
| Page setup | Category, service and guide pages | Location and service area pages |
Process
How national SEO works
- Research We find the queries buyers use and who ranks for them across the country.
- Map We assign each topic to a page and plan the internal links between them.
- Build We improve existing pages, publish new ones and earn links.
- Report The monthly report shows rankings, traffic and leads for the target topics.
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Pricing
How much does national SEO cost?
National SEO usually fits the Growing business SEO package, from $1,000 per month, which you can see on the SEO packages section. SEO runs on a six-month minimum term. A free audit shows which package matches your market.
Frequently asked questions
Who needs national SEO?
Brands that sell or serve customers across a country, such as online stores, software companies and service providers with no single location.
Can a business do local and national SEO together?
Yes. Many businesses run local SEO for their branches and national SEO for broad queries. The two use different pages and different signals.
Why do rankings differ between cities?
Google can adjust results by searcher location, even for queries without a place name. We check rankings in more than one place when the difference matters.
How long does national SEO take?
It depends on the market and the starting point of the site. Competitive national queries usually take longer than local ones, which is why SEO runs on a six-month minimum term.