UI and UX design services
UI and UX design is the work of deciding how a website or app is organized and how it looks, so people can complete tasks without confusion. Adwortise covers research, structure, wireframes, prototypes, visual design, usability testing and accessibility.
- Wireframes and prototypes tested before development starts
- Navigation organized around how people look for things
- Accessibility checked against WCAG guidance
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- Free auditbefore any commitment
- Fixed quoteand a dated schedule before work starts
- Core Web Vitalsmeasured before every launch
- 1 managerdedicated to your account
Explained
What is the difference between UI and UX design?
UX design is how a product works: the tasks people do, the order of steps and the structure of content. UI design is how it looks: layout, color, type, buttons and spacing.
Both are needed. A good-looking interface with a confusing flow still fails, and a sound flow with a poor interface is hard to trust.
Usability test findings
- Main navigationClear
- Form labelsMissing
- Button contrastToo low
- Mobile tap targetsAdequate
- Checkout stepsReduced
What you get
What does UI and UX design include?
- User research
- Interviews, surveys or analytics review to learn who uses the site and what they are trying to do.
- Information architecture
- Page hierarchy, navigation and labels organized around how people look for things.
- Wireframes and prototypes
- Low-detail layouts and clickable prototypes that test a flow before development.
- Visual design
- Page designs that apply your brand to layouts, components and states.
- Design systems
- A shared library of components, colors and type rules so pages stay consistent as the site grows.
Process
How does the design process work?
- Discover We review goals, users, analytics and competing sites.
- Structure We map the sitemap and key user flows, then draw wireframes.
- Design We turn approved wireframes into visual designs and a clickable prototype.
- Test We watch users attempt real tasks on the prototype and fix what blocks them.
- Hand off We deliver files and specifications that developers can build from.
Request a free website reviewNo obligation. We reply by email.
Standards
What does accessibility mean in design?
- Contrast. Text must have enough contrast against its background to be read, following WCAG guidelines.
- Keyboard use. Every link, menu and form must work without a mouse and show where focus is.
- Labels and alternatives. Form fields need visible labels and images that carry meaning need text alternatives.
- Target size. Buttons and links must be large enough to tap on a phone.
Request a free website reviewNo obligation. We reply by email.
Pricing
How much do UI and UX design services cost?
This service is quoted after a free audit, because the price depends on the scope of work. The price depends on the number of page types and flows, whether research and usability testing are included, and whether a design system is needed.
Frequently asked questions
Do I need UX research before a redesign?
It is recommended. Research shows what users struggle with, so the redesign fixes real problems instead of changing the look only. Even a small review of analytics and a few user sessions helps.
What is a wireframe?
A wireframe is a simple layout of a page that shows structure and content priority without color or imagery. It lets you agree the layout before visual design starts.
What is a design system?
A design system is a documented set of components, colors, type styles and rules. It keeps pages consistent and speeds up future design and development.
Can you test a design with real users?
Yes. We run moderated usability tests on a prototype, where users attempt set tasks while we note where they hesitate or fail.